MRA Marketing’s Managing Director, Mike Rigby, has spent an
intensive day developing the marketing strategy for Zoom Conservatory Roof
Systems with senior executives from advertising agency, Saatchi & Saatchi
and KPMG Consulting. The one-off event provided MRA with a unique and valuable
opportunity to assess and evaluate our strategic thinking on Zoom with some of
the biggest names in the business.
“It was a very intensive day and I found it incredibly useful,”
Mike Rigby said. “I worked with the Saatchi deputy chairman and a senior
analyst from KPMG. You rarely get the chance to expose your thinking to the
best creative brains and sharpest analytical minds in the country. It is really
star treatment, and helped us fine tune our plans in a few places and give us a
different perspective. It was reassuring to find that our marketing plans and
fresh thinking got the Saatchi seal of approval.”
