Written by MRA Marketing for John Ogilvie, Managing Director of Network Veka (www.networkveka.co.uk/), Marketing Matters is a regular column in leading trade magazine Window Industries.
Editor John Hatcher explains: “The name says it all. Marketing really does matter. Behind every successful business or product lies an effective marketing strategy, - with countless examples in the home improvements industry. These articles aim to arm the current generation of entrepreneurs and business leaders with the foresight they need to market effectively.”
Click on the links below to read the latest column or
download one from the archive. Want to see any topics featured? Disagree with
John’s comments? Email marketingmatters@521621.com
